Eleven Australia

A lifestyle brand for the young and young at heart, ELEVEN Australia is the fresh approach to hair and body care. Starting in 2011 with the now iconic Miracle Hair Treatment, ELEVEN Australia has grown to an award winning 35-product range for everyone.

Since its launch, the world has fallen for ELEVEN Australia too, with the brand now available in 25 countries globally including the UK, USA and Canada.


Effective Hair and Body Products 

Cruelty-free and PETA approved, ELEVEN Australia products call on high performing natural ingredients such as Australian Desert Lime, Avocado Oil and antioxidant-rich Australian Quandong for maximum efficiency. We use simple and uncomplicated product names, which means you know exactly what you’re getting when selecting the right products for you. Want volume? Look no further than our I Want Body range. Need hydration? Try our Hydrate My Hair Moisture range! There’s something for everyone. And, the best bit? We have a selection of vegan and gluten-free products to suit all hair types.



It’s important to us that all our products are globally compliant. Our products are checked to the highest of standards with our chemists and regulatory teams to ensure that our products are safe, high quality and in line with each country’s legislation and regulations.

We’re PETA approved cruelty-free, paraben-free, RSPO (Roundtable on Sustainable Palm Oil) certified and offer a range of both gluten free and vegan friendly products.


All ELEVEN Australia products are 100% recyclable. Where possible ELEVEN Australia has made steps to help reduce our carbon footprint. This is a major focus for us and in 2020 we are looking forward to launching some exciting sustainability innovations around our packaging. Our shampoos, conditioners and styling products will all be made from a new sustainable material – keep tuned for more. We know we aren’t totally there yet but we’re on the way and have currently made some great steps towards our goals!

For example through our research, development and testing practices we utilize ECOHEAD showerheads to wash and rinse products in hair. ECOHEAD products use half the amount of water than conventional shower heads which helps contribute to a reduction in energy, water and power usage.

We also do our best to partner with suppliers who are committed to reducing their environmental impact. Where possible our suppliers make conscious efforts to:

  • Reduce plastic use
  • Utilize recycled or recyclable packaging 
  • Use biodegradable packaging
  • Use solar energy
  • Reduce water consumption